Protect ads from click fraud and your website from bots
Is your daily budget burning through in a couple of hours with zero leads?
You check your analytics—clicks are there, but conversions are virtually zero. Chances are, you're facing click fraud: your ads are being clicked not by potential customers, but by bots, competitors, or incentivized clickers. Google's standard invalid click filters only catch a fraction of the problem.
HaltClick is built to stop fraud in its tracks. We assign a risk score to every visit—if the total exceeds 50%, the session is automatically added to your Google Ads exclusion segment.
Click fraud isn't a myth—it's a well-documented reality. Here are the stats from independent research that every advertiser should know.
Average click fraud rate in Google Ads. In vulnerable niches (legal, cleaning, insurance), it can reach as high as 25%.
Around 20% of all digital ad spend is lost to fraudulent activity.
Global losses from ad fraud—equivalent to nearly a fifth of all advertising budgets worldwide.
Of traffic in Google Ads and Microsoft Advertising is generated by bots and unscrupulous competitors.
Simple math: Even with a conservative estimate of 14%, on a monthly budget of $1,000, you're giving away $140 to bots every month. That's $1,680 a year.
Google does attempt to filter invalid clicks, but their automated systems only catch primitive attacks. Modern emulators have learned to mimic real user behavior almost perfectly.
Modern click fraud is a high-tech business. Attackers use sophisticated methods to bypass detection.
Scripts (Puppeteer, Playwright, Selenium) run a full Chromium instance in the background. The bot executes JavaScript, stores cookies, and renders pages—to basic analytics, it looks just like a real person.
Programs automatically scrape your pricing and product data while simultaneously clicking your ads in search results—deliberately draining your daily budget.
Real people hired for pennies manually click on competitors' ads. They mimic natural search behavior and site navigation, creating the illusion of genuine traffic.
Malicious extensions and viruses hijack thousands of real computers into networks. They generate background parasitic traffic completely unbeknownst to their owners.
The common thread across all these methods—they leave microscopic but measurable traces. That's exactly what our anti-fraud system detects.
We use a scoring‑based risk assessment model. Every click on your ad goes through multi‑layer analysis. Suspicious patterns accumulate points. If the score exceeds 50%—the visit is flagged as fraudulent.
We analyze Canvas, WebGL, fonts, resolution, and language. Bot fingerprints are either stereotypical or show automation artifacts.
Analysis of mouse trajectories, scroll speed, and interaction delays. Bots either don't move the cursor at all or move it in unnaturally straight lines.
Timing inconsistencies: instant action execution and absence of natural pauses between clicks and page loads.
Detection of Puppeteer, Selenium footprints: window object leaks, sensor emulation, missing native APIs.
Flagged sessions are instantly sent to a dedicated segment in Google Analytics. This segment is then used as an exclusion audience in your Google Ads account. The system simply stops showing your ads to these «users»—preserving your budget for real people. Fully automated!
Technology that works to preserve your budget—while you focus on your business.
No need to manually export IP lists. We build a ready‑to‑use exclusion audience directly in your ad account.
Hard rules lead to false positives. Our scoring model accumulates evidence—real users stay safe, bots get blocked.
We continuously update our signatures. AI detects new evasion patterns, ensuring your protection stays one step ahead of fraudsters.
Your dashboard shows every fraudulent click in detail—source, accumulated score, IP address, and browser characteristics.
What happens to your Google Ads campaigns within the first month of integration.
That's how much traffic is recognized as fraudulent and permanently excluded from your impressions.
Lower cost per lead by reallocating wasted budget toward real prospective customers.
Empty sessions (0 sec.) disappear from Google Analytics, dramatically improving attribution accuracy.
The average subscription pays for itself immediately through prevented losses.
HaltClick Bots.haltclick_exclude.Note: The audience will start populating from the moment it's created.
HaltClick Bots audience and click Save.Done! Google Ads will now filter out bots in real time—preventing your ads from ever reaching them.
The click fraud industry is growing, and fraudsters are getting smarter. HaltClick gives every visitor a precise diagnosis and automatically isolates fraudulent traffic. Start with our free plan and see for yourself how many clicks in your campaign were fake.
Protect Your Budget for Free