Click Fraud. Competitors and bots are eating up your ad budget — what can you do about it?
According to 2025–2026 research, 14% to 22% of all clicks in search campaigns are invalid.
07.04.2026
HaltClick Blog
Billions Down the Drain! Your Advertising Budget Is Falling Victim to Digital Fraud
The digital advertising market in 2024 is a battlefield where the interests of hundreds of thousands of advertisers and billions of dollars collide every second, and where fraudsters have mastered technologies that five years ago we only read about in science fiction.
28.08.2025
Bots are robbing you: how 27.7% of traffic destroys your budget
Have you ever wondered how much money you spend on clicks that will never lead to a sale? How many times has your advertising budget evaporated into thin air, and you chalked it up to a «failed campaign» or «poor targeting»?
27.06.2025
Ad Fraud 2023–2028: 22% of Your Ad Budget Evaporates into Thin Air
Hard facts for advertisers who want to understand where their money actually goes.
15.04.2025
The flip side of digital gold: how fake traffic devours your budget.
Imagine a world where every fifth handshake is fake. Where every fifth visitor to your store is a bot.
24.01.2025
Bot fraud 2023: numbers that leave no room for error.
Analysis of the HUMAN Enterprise Bot Fraud Benchmark Report 2023 for advertisers who are tired of paying for thin air.
15.01.2025