Click Fraud. Competitors and bots are eating up your ad budget — what can you do about it?
According to 2025–2026 research, 14% to 22% of all clicks in search campaigns are invalid.
Protect ads from click fraud and your website from bots
According to 2025–2026 research, 14% to 22% of all clicks in search campaigns are invalid.
Click fraud is the intentional or accidental fake clicking on ads that is not connected with genuine interest in the product or service.
The digital advertising market in 2024 is a battlefield where the interests of hundreds of thousands of advertisers and billions of dollars collide every second, and where fraudsters have mastered technologies that five years ago we only read about in science fiction.
Hard facts for advertisers who want to understand where their money actually goes.
Analysis of the HUMAN Enterprise Bot Fraud Benchmark Report 2023 for advertisers who are tired of paying for thin air.